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ASUS ROG Thor 850W Platinum II (Fully Modular Power Supply, 80+ Platinum, Lambda A++ Certified, ROG heatsinks, 135mm PWM Fan, 0dB Mode, OLED Panel, Sleeved Cables, Aura Sync, 10 Year Warranty)

High Efficiency: The 80+ Platinum certification ensures high efficiency, reducing energy waste and power bills.
Advanced Cooling: Equipped with ROG heatsinks and a 135mm PWM fan, it ensures effective heat dissipation and system cooling.
Quiet Operation: The 0dB mode allows for silent operation under low to medium loads, enhancing the user experience.
Durability: Comes with a 10-year warranty, highlighting the manufacturer's confidence in the product's longevity and reliability.
Modular Design: Fully modular design means easier cable management and cleaner builds, reducing clutter and improving airflow.
Unique Features: The OLED panel provides real-time power draw, while Aura Sync adds customizable RGB lighting that's compatible with other ASUS products.
Premium Aesthetics: Sleeved cables contribute to a clean and professional look inside the PC.
Certifications: Lambda A++ certification for top-tier acoustic performance ensures minimal noise levels.

Price: High-end cost, which might not be suitable for budget-conscious consumers.
Size: Larger dimensions may not fit in smaller or more compact PC cases.
Overkill for Some Builds: Potentially excessive power and features for basic or mid-tier builds.
RGB Lighting: RGB features may not appeal to all users and could be considered unnecessary by some.
Cable Management: Sleeved cables might be stiffer and tougher to manage in tight spaces.
Potential Compatibility Issues: Some motherboards might not fully utilize or support the OLED panel and Aura Sync features.

High-Performance Gamers: Ideal for those who demand reliable power supply for their high-end gaming rigs due to its 850W capacity and 80+ Platinum efficiency.
Quiet Operation Enthusiasts: Suitable for users seeking silent performance thanks to the 0dB mode and 135mm PWM fan.
Custom PC Builders: Great for those who appreciate a clean build and easy cable management provided by the fully modular design and sleeved cables.
Tech-Savvy Users: Perfect for individuals who want real-time power usage insights via the OLED panel.
Long-Term Users: An excellent choice for consumers looking for a durable product safeguarded by a 10-year warranty.
RGB Lighting Fans: Best fit for those who enjoy synchronized lighting effects with Aura Sync technology.

Low Budget PC Builders: This power supply is on the higher end in terms of cost. If you are building a low to mid-tier budget PC, there are more cost-effective options available.
Basic System Users: If you are not utilizing high-end components or engaging in heavy gaming or overclocking, this power supply might be overkill in terms of features and wattage.
Those Not Needing Aura Sync: If you do not have other Aura Sync compatible components or do not care about RGB lighting, the added value of this feature is negligible.
Space-Constrained Builds: Due to its size and the additional space required for cable management, this PSU might not be suitable for compact builds or mini-ITX cases.
Users Who Do Not Care About Aesthetics: Features like the OLED panel and sleeved cables are primarily cosmetic. If aesthetics are not a priority for you, these features might not provide additional value.
Silent Operation Not a Priority: If you do not prioritize a quiet system, the 0dB mode and Lambda A++ certification might not be essential for you.